Privacy Policy

Effective date: September 2025

Dialed:In (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you visit our website or contact us.

1. Information We Collect

We may collect and process the following information:

Contact details such as your name, email address, and phone number when you make an enquiry or purchase.

Transaction details when you buy or sell a watch with us.

Technical data such as IP address, browser type, and pages visited (via analytics tools like Google Analytics).

Communication records including emails or messages exchanged with us.

2. How We Use Your Information

We use your data to:

Respond to enquiries and provide customer service.

Process sales, purchases, and payments.

Improve our website and services.

Meet legal or regulatory obligations (e.g. anti-money-laundering requirements).

We do not sell or rent your data to third parties.

3. Legal Basis for Processing

We process personal data under the following lawful bases:

Performance of a contract (e.g. processing a sale or purchase).

Legitimate interests (e.g. responding to enquiries, preventing fraud).

Legal obligations (e.g. record-keeping, tax, or compliance).

4. How We Store and Protect Your Data

Your personal data is stored securely and only retained for as long as necessary to fulfil the purpose it was collected for. We use appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or loss.

5. Sharing Your Data

We may share information with trusted third parties only where necessary—for example, payment processors, couriers, or professional advisers. All third parties are required to respect your data and handle it lawfully.

6. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you.

Request correction or deletion of your data.

Object to or restrict certain processing.

Withdraw consent (where applicable).

Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, contact us at dialedinwatchesuk@gmail.com.

7. Cookies

Our website may use cookies or similar technologies to improve your browsing experience. You can adjust your browser settings to refuse cookies if you prefer.

8. Changes to This Policy

We may update this policy periodically. The latest version will always be available on this page.